by Chris Krause, NCSA Founder and President
There is something that sets a few select athletes apart from their competition in the eyes of college coaches.
What that “something” is might surprise you.
It isn’t anything that happens during competition. It’s not something that happens during practice, or even in the classroom.
It’s what happens during a crucial part of the recruiting process, when a coach can finally get the chance to talk one-on-one with the prospect they are interested in after reviewing their academic and athletic credentials. It’s what happens during a phone call from a college coach to a high school student-athlete.
What happens, most of the time, is a lack of good communication on the part of the student-athlete prospect that is getting a call from the college coach. Most athletes give simple “yes” and “no” answers. They mumble. They don’t give coaches the information they are searching for in the phone call, and it frustrates those college recruiters.
You see, when a college coach gets to the point of calling a high school prospect, something pretty significant has just
happened: That athlete has jumped ahead of the pack of other prospects on a coach’s list, and are now being called to see if they would be a good fit for that coach and his or her program.
Most prospects on a coach’s recruiting list do not get called. Those that do hear from a coach have a unique opportunity to really stand out from the crowd, and accelerate their chances of getting an offer from a coach.
However, when that prospect doesn’t communicate effectively with a college coach that is calling them, it may cause the coach to reconsider whether or not that prospect would be a good fit for their program. It’s one of the most frustrating aspects of recruiting, and it seems to be getting worse. In the age of e-mail and text messaging, and the general use of computers by teens to communicate with other teens, coaches are noticing that it’s getting harder and harder to have really good, really in-depth conversations with their prospects.
That’s where the opportunity exists for prospects who want to get an edge over their competition for athletic scholarships. If you can talk to a coach, carry on a conversation, and communicate effectively, you will stand-out from your competition in the mind of that coach.
If you are the prospect who gives them the information that they’re looking for, you will be the prospect that they are more likely to pursue because they are able to learn about you as a person, and not just as an athlete.
Do you want to be one of those prospects who knows how to talk effectively with a college coach? Here are my tips for communicating with college coaches:
Return their messages. If they leave a message on your voicemail or message machine, it’s vital that you call them back immediately. Even if it’s late at night, call back and leave a message. Let them know that you received their message, and that you are interested in talking to them.
Be persistent. You will see that many coaches are pretty persistent when it comes to getting your attention and trying to convince you to come play for their program. Take a page from their playbook, and make sure you are persistent in getting back in touch with a coach who has tried to call you. Don’t give up after just one return call. Call again, follow-up with an e-mail, and then do all over again in a day or two if you haven’t heard back from them yet.
Tell them when you can spend time talking. Let them know when the best time to talk is, and what your daily schedule looks like. Most prospects don’t do that, and it frustrates coaches.
Speak clearly, and use your best grammar. Don’t mumble or slur your words. How you talk to your friends at school might not be the best way to talk to a college coach who is thinking about paying for your college education. Try to impress a coach with how you speak.
Show respect. Address them as “Coach Smith”, or “sir”, or “Ms. Jones”. Until you have an established relationship with that coach, show him or her respect in how you address them. It sounds like a small detail, but it can make a really positive impression in a coach’s mind.
Ask questions. You should have a list of “ready to ask” questions that you would want to discuss with a coach. They might be questions about playing time, the majors their school offers, or dormitory options on campus. I recommend that you write down a few good questions and refer to that list when you hear from a college coach.
Answer questions with a lot of details and information. Remember, do not give them short “yes” or “no” answers. Go into a lot of detail. Give them more than they are looking for in terms of information on a particular topic. The more you talk to them, the more excited they’ll be about the idea of you coming to play for them.
Write them a thank you note right away. Send a quick e-mail and let them know that you really enjoyed the conversation. Then, do this: Ask the coach what the next step in the process is. If you do that, they will tell you. And, you won’t be left wondering if you’re going to get recruited by that coach or not.
Do you see how important good communication on your part is? Do you understand how rare it is these days that a college coach comes across a student-athlete who communicates effectively during the recruiting process?
If you commit to doing this, I promise that you will not be disappointed. Coaches will notice your approach, and put you at the top of their call list.