Athletic Scholarship Economy = Buyers Market!
July 3rd, 2008 - byIn the world of the college recruiting “market,” the college coaches represent the sellers and the student athletes (and their families) the buyers. In this market, the currency is athletic scholarships and roster spots. Much like the housing market right now, this is a buyers market!
The reason for this is not because there are far more scholarships than student athletes making them easy to receive and inexpensive. The reason the college recruiting “market” is in favor of the buyer (student athletes) is because there are almost zero rules preventing them from researching and doing everything in their power to receive them.
While the sellers (college coaches) are hindered with rules and restrictions placed on them by the NCAA preventing them from pitching their school as the perfect fit for hundreds of student athletes, student athletes face very few of those rules. A student athlete can call, write, and visit a school anytime they want! This is a huge advantage in the marketplace.
When buying a car or house, rarely does the consumer sit at home and wait for a car salesman or realtor to knock on their door and offer them the perfect car or house. With that in mind, why do so many student athletes sit around and assume a coach is going to write, call, or visit? If you want a scholarship, you should become a proactive consumer, find the best product for you situation, and then use your strengths and abilities to buy it!
